The 5 principles for an employee-driven corporate culture
By Ian Adkins / 8 Jun 2017
You can have an employee-driven, bottom-up, activist-led culture change initiative if you follow these 5 principles. Most culture change initiatives are still driven top down, relying heavily on training and formal communications channels to achieve change in people’s behaviour despite its low success rate. In this video Ian explains the foundation for a new approach called TransACT™ that can transform the way behavioural change is approached.